Tag Archives: QR Codes

QR Code Picture Integration Problems

You may have done some research and realized there are seemingly several options out there for QR Code picture integration.  You may see codes with only portions of the code blocked with a picture in front, or tiny pictures that can’t possibly be seen.

Why are these bad?

Most providers or these solutions taking advantage of the error-correction built into a QR Code (R) and just covering a normal code.  They aren’t doing much beyond just pasting a code in front of a normal code.  Want to test for yourself?  The next QR Code (R) you see on a major brand, cover a small portion of it (10%-20% for good ones) and see it scan.  Likewise, test a few variates of the other kinds you see, and on scale you’ll probably find the same results we got: nearly 40% of the time the off-brand and cheaply-generated codes that paste a picture on it don’t scan.

Why is leaving the error-correction alone important?

Error-correction code, or ECC, is used to help machines make up for missing, blocked, or distorted information.  It’s like having an expert around all the time to tell the machines what it was really supposed to read.  By distorting or blocking this information, you arm harming the ability of the reader to be able to read the code.  This looks bad on you, and your brand.

So what are the good ones?

QR Codes (R) like the ones VitreoQR sells are properly-integrated so they do not harm the error-correction in a significant way.  This is NOT easy, and requires the ‘secret sauces’ only provided by the original makers of the QR Codes (R) through licenses and a lot of development and testing.

Why Care? It Works Most of the Time!

Why wear professional clothes when you meet a client?  Why use good manners when networking?  Why care about how your perceived at all?  Using a freely-generated QR Code is the same as wearing clothes with holes in them and stains.

When a client or target scans the code, you want a high chance that it actually reads, making sure they are not frustrated and have a negative experienced associated with you.  You invest in business cards, good clothes, haircuts, posters, and pictures.  You take care of how you sound, the tone of your voice and when to use inflections.  If all that is done, but your QR Code that is supposed to connect your client to your network fails, all that is lost.  Protect your investment, get a professional QR Code from VitreoQR and know that you have the BEST quality QR Code in the business.  Not convinced?  Visit VitreoQR.com and find out for yourself why they were chosen in 2011 to help distribute the codes direct from the firm that invented them back in the 90′s.

You wouldn’t cut corners on other parts of your business when it comes to your brand, QR Code(R) Picture integration is the same.  Contact us and let us know what you need, or order a QR Photo KeyCard™ to start.  

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QR Code in Car Sales

So you may know that QR Codes (R) have found a useful niche in car sales by providing extra function to dealerships when the sales people are not there.  And you may know that QR Codes themselves were created by one of the largest manufacturers of parts for cars and have been on parts since the 1990′s… but how about other uses of QR Codes (R)?  What about you, the salesman?    What about QR Code in car sales?  

Introducing: QR Photo KeyCard™

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Faster Reviews:

If you’re an experienced salesman (or saleswomen) you may already know that confidence and trust is vital.  You may employ tactics already using social media and reviews to help boost confidence before the customer even reaches your dealership, or to get a client to refer you.  After you sell a car, the next thing you should be doing is pushing the client as much as possible to review you to push up your validation.

But you may also get push back from the emails, phone calls, and outreaches because the customers are simply turned off by the effort needed.  Now, imagine you are sitting there, you just sold the car, and you tell the client to wait while you process everything.  Instead of  giving them a task list later, how about you point back to your business card with your QR Photo KeyCard and tell them to rate you while they wait!  This is prime opportunity for them to spout how good of a rep you were,  and how happy they are about purchasing their new car that is otherwise wasted!

Increased Likelihood of Referral:

Now imagine that customer goes home, shoves the materials into their glove box and forgets about everything.  Then, later on that month (or year) a friend or family member is looking to buy a car.  Instead of that client handing them some card and expecting their friend to look you up (ya right), they see the intriguing QR Photo KeyCard and take a snap.  They are instantly transported to your well-groomed online presence, that has even higher rating from earlier because you increased the chance of the referrer reviewing you.  They may even see the review left by the friend by following the links!

More then Just the Business Card:

Now imagine your going to an event, networking event, or visiting an expo.  You can put your QR Photo KeyCard on your materials, your name badge, and just about anywhere you would normally want to drive action and interaction with your online presence.  Using a QR Photo KeyCard you know that you have the highest quality QR Code (R), a completely optimized landing page full of options, and the analytics to see where and when your scans are being made.  

In the end, this is a small investment.  Not the $3,500 you would expect to pay for a personal mobile-ready website with the highest-quality QR Code (R) with analytics backend and custom image-integration, but it is still an investment.  You have to take care of the investment, groom your social networks, push your clients to interact, and soon enough it will become second-nature.  That small edge you get over a lot of use will roll into an unstoppable force on the floor, and when your manager asks how you’re doing it,… well, you can keep that to yourself if you’d like.  Or, you can use our referral program and get your analytics paid for!

The choice is yours: keep using the same time-engulfing methods for interacting with your customers… or you could buy a QR Photo KeyCard today!

QR Codes in Political Campaigns

Need an edge in your political campaign?  OF COURSE.  QR Codes (R) are that edge, especially for 2014 and beyond.  With more than half of the population 55 and up using a smart phone (Nielsen, 2014), and generation Y already in the mix, QR Codes (R) are the fastest way to connect with the least amount of effort.

When to use them?: Anytime you want to electronically direct a person to information or to take an action (such as a survey, poll, or donation), a properly-deployed QR Code (R) should be used!  Why? Because otherwise, you’re missing out on valuable data and an instance to connect with people.

You want to RAISE awareness for your issue.

Why not implement a QR Code (R) and direct your targets to a mobile webpage that has bullets, links, surveys, and comments (well, maybe not comments)? Without the QR Code (R), you can only get the information you ask.  With the QR Code (R), you can collect data on the geographical locations, which QR Codes (R), types of phones, times, days, and much more.  This data is impossible to get with traditional posters and advertisements.

You want to take the MOST advantage of your ad space.

QR Photo KeyCard is a new product just out of the lab that allows us to integrate a person’s photo into a QR Code (R).  Every photo printed in newspapers, magazines, posters, review, and sponsored product could be pushing actions and gathering feedback.  Right now, those opportunities are lost to the whims of a page-turn.  To see how simple it is, visit VitreoQR’s instruction page by clicking here.

Want to scan?  Look at our recommended scanners by going to the following WITH YOUR MOBILE DEVICEhttp://vqr.co/install

QR Code of Cat

You want comments, ratings, or feedback! 

 Place QRArt (c) in areas where you have strong leads, and ask for comments or ratings on particular subjects.  Make an interesting or aggravating statement, and integrate a picture that calls for a response!  Imagine sitting on a bus or starring at someone reading a newspaper.  Elevators and the side of buses.  Don’t expect a person to type in an address to give a response,… energize them with a statement and then make it as easy as possible to react!  

You want additional poling data.

Place QR Codes (R) wherever you need extra poling info.  By utilizing bus stations, benches, restaurants, elevators, and parking garages, you can ask the questions you want to the demographics you want.  You could also direct people to real-time poles, videos, or forums associated with poles.  Make sure you integrate your code with a picture and tell them why they should scan!  

You want to increase campaign contributions.

Place QR Codes (R) anywhere you want to direct a person to a donation page.  You can target groups that mainly purchase and interact via mobile devices.  They’re too lazy to look up a webpage or call in.  By making it easy, you remove their excuses.  They’ll see your QR Code (R) in the elevator, as they walk to their cars, when they sit waiting for the bus, when they sit down at a restaurant.  Donating through a QR Code (R) online is easy and simple.  

QR Code on Business Cards

QR Codes (R) have had a turbulent history.  When they were first made in the early 90′s, their sole use was to track parts quickly and display more than just a lookup table like traditional barcodes.  They could insight a reaction in a piece of hardware.  Then came cell phones and smart-phones, data networks ad social networks and blame!  You have a lot of people using them and not knowing why they don’t work correctly, why some are shaped differently, or why the owners and inventors decided not to enforce their patents.

But now we see them on the common business card.  Many deployed improperly or without much thought, wreaking havoc on the unsuspecting businessman.  To this end, here are some Do’s and Don’ts.

Don’ts:

  • Use a cheap or freely generated code.  Low quality codes aren’t just slightly worse, they can scan less than 40% of the time.  A properly-generated code built from the licensed QR Code (R) generating platform has the ‘secret-sauce’ that ensure the highest ECC and read-rate.  How many times have you scanned a cheap code and it didn’t work?  Don’t do that to your clients.
  • Just use a Black and White Code and send people to a standard webpage.  You are essentially deploying a real-world pop-up at this point, one that does not tell the person where they are going to land.  TELL THEM!  and make sure it’s worth their time!
  • Link to a non-mobile ready destination.  If the destination isn’t built for a 3″ screen, the users are very likely to go away.   This more than hurts your brand, and you might have been better off not deploying one in the first place.

Do’s:

  • Invest in a proper QR Code (R) that presents your image well
  • Deploy your QR Code (R) in any place you would put a website URL
  • Link to more than just your website, insight and action and drive response!

So what’s the best solution?  KeyCard!  KeyCard(c) is a one-stop integration of a properly-generated QR Code (R) and a photo, which then takes anyone scanning the code to a mobile-ready portal of contact information and actions.  Why worry about if your code is going to work, or stitching together services when you can pay once and get it all done….. and use it for life?

Stop beating around the bush, or spending more money using inferior technologies and services.  Order one, and be done!

 

Looking at the business card history, it is no wonder the KeyCard(c) and business card are a perfect match!

The Evolution of Business Cards

QR Code for Realtors and Real-Estate Agents

Looking for a new way to stand out?

Need to get more response from your leads and marketing materials?

Here’s the pitch: take the recognition advantages of adding your photo, customer-ease of a QR Code, and quick/ easy use of a mobile-ready portal and you have KeyCard!  KeyCard™ is great QR Code (R) option for realtors and real-estate agents alike.

Don’t just use a dry, black-and-white QR Code(R) that goes to a website not mobile-ready.

Integrate your photo with the QR Code(R) to open up real-estate on you marketing material and let your customers know that interacting with you is going to be as-frictionless-as-possible. With the rising trends in smart phones and QR Codes (R) around the world, QR Codes (R) are here to stay.  The small-but-positive advances that happen everyday in the space will eventually reach a tipping point.  You’ll start to assume every web URL should have a QR Code (R) just to make it easier (if not lazier) way of getting to the links, web address, information, contact forms, and everything else.  You’ll no longer have to decide whether or not to parse or just leave the information on the counter, you can just hit the scan button!

Do it right!  Think about how you would react!

Putting it on a large sign?  Maybe this works on a street corner, but if the person wants the information they are still going to have to get out of their car and get it.  Don’t encourage phone usage while driving!

Where to Place Them?:

  • Business Cards
  • Brochures
  • LockBox
  • Smaller Signage
  • Newspaper Advertising

Why KeyCard?

You could try integrating a photo on your own, paying a yearly or monthly subscription, integrating the websites and links into a mobile-ready environment and then dealing with the hassles of having a hacked (not ISO-compliant nor highest quality) QR Code…. or you can pay for the highest quality QR Code (R) with all of that already done.   If you can do it yourself, great!  We love enthusiasts, but our clients are those that want a fast solution deployed with minimum learning and adoption curves. Don’t just leave a face to a name.

Leave an easy way to take actions! Order Now!

Edit/ Fun Facts: If your targets are Gen Y-ers, QR Codes (R) are a great way to connect. The group accounts for 73 million in the U.S., and currently moving against the trend (page 9 of the PDF) for buying a home.This means you need to use every tool in your tool-belt to give you that edge.

If your targets are those more delightful folks ages 55+, even better.  Nielsen just released a report that now over 50%! of those 55+ have a smart phone and the trend continues to grow.