Tag Archives: Realtor marketing ideas

QR Code on Business Cards

QR Codes (R) have had a turbulent history.  When they were first made in the early 90′s, their sole use was to track parts quickly and display more than just a lookup table like traditional barcodes.  They could insight a reaction in a piece of hardware.  Then came cell phones and smart-phones, data networks ad social networks and blame!  You have a lot of people using them and not knowing why they don’t work correctly, why some are shaped differently, or why the owners and inventors decided not to enforce their patents.

But now we see them on the common business card.  Many deployed improperly or without much thought, wreaking havoc on the unsuspecting businessman.  To this end, here are some Do’s and Don’ts.

Don’ts:

  • Use a cheap or freely generated code.  Low quality codes aren’t just slightly worse, they can scan less than 40% of the time.  A properly-generated code built from the licensed QR Code (R) generating platform has the ‘secret-sauce’ that ensure the highest ECC and read-rate.  How many times have you scanned a cheap code and it didn’t work?  Don’t do that to your clients.
  • Just use a Black and White Code and send people to a standard webpage.  You are essentially deploying a real-world pop-up at this point, one that does not tell the person where they are going to land.  TELL THEM!  and make sure it’s worth their time!
  • Link to a non-mobile ready destination.  If the destination isn’t built for a 3″ screen, the users are very likely to go away.   This more than hurts your brand, and you might have been better off not deploying one in the first place.

Do’s:

  • Invest in a proper QR Code (R) that presents your image well
  • Deploy your QR Code (R) in any place you would put a website URL
  • Link to more than just your website, insight and action and drive response!

So what’s the best solution?  KeyCard!  KeyCard(c) is a one-stop integration of a properly-generated QR Code (R) and a photo, which then takes anyone scanning the code to a mobile-ready portal of contact information and actions.  Why worry about if your code is going to work, or stitching together services when you can pay once and get it all done….. and use it for life?

Stop beating around the bush, or spending more money using inferior technologies and services.  Order one, and be done!

 

Looking at the business card history, it is no wonder the KeyCard(c) and business card are a perfect match!

The Evolution of Business Cards

QR Code for Realtors and Real-Estate Agents

Looking for a new way to stand out?

Need to get more response from your leads and marketing materials?

Here’s the pitch: take the recognition advantages of adding your photo, customer-ease of a QR Code, and quick/ easy use of a mobile-ready portal and you have KeyCard!  KeyCard™ is great QR Code (R) option for realtors and real-estate agents alike.

Don’t just use a dry, black-and-white QR Code(R) that goes to a website not mobile-ready.

Integrate your photo with the QR Code(R) to open up real-estate on you marketing material and let your customers know that interacting with you is going to be as-frictionless-as-possible. With the rising trends in smart phones and QR Codes (R) around the world, QR Codes (R) are here to stay.  The small-but-positive advances that happen everyday in the space will eventually reach a tipping point.  You’ll start to assume every web URL should have a QR Code (R) just to make it easier (if not lazier) way of getting to the links, web address, information, contact forms, and everything else.  You’ll no longer have to decide whether or not to parse or just leave the information on the counter, you can just hit the scan button!

Do it right!  Think about how you would react!

Putting it on a large sign?  Maybe this works on a street corner, but if the person wants the information they are still going to have to get out of their car and get it.  Don’t encourage phone usage while driving!

Where to Place Them?:

  • Business Cards
  • Brochures
  • LockBox
  • Smaller Signage
  • Newspaper Advertising

Why KeyCard?

You could try integrating a photo on your own, paying a yearly or monthly subscription, integrating the websites and links into a mobile-ready environment and then dealing with the hassles of having a hacked (not ISO-compliant nor highest quality) QR Code…. or you can pay for the highest quality QR Code (R) with all of that already done.   If you can do it yourself, great!  We love enthusiasts, but our clients are those that want a fast solution deployed with minimum learning and adoption curves. Don’t just leave a face to a name.

Leave an easy way to take actions! Order Now!

Edit/ Fun Facts: If your targets are Gen Y-ers, QR Codes (R) are a great way to connect. The group accounts for 73 million in the U.S., and currently moving against the trend (page 9 of the PDF) for buying a home.This means you need to use every tool in your tool-belt to give you that edge.

If your targets are those more delightful folks ages 55+, even better.  Nielsen just released a report that now over 50%! of those 55+ have a smart phone and the trend continues to grow.